Social Media & PPC Executive
We’re looking for a social media manager to grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You will also be responsible for implementing and optimizing our paid social advertising to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You should have command of best practices and trends in paid & social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. Responsibilities: Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.). Create shareable content appropriate for specific networks to both spread our brand and our content and links. Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us. Run regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels. Work alongside other marketers and content producers to help distribute content that educates and entertains our audience. Drive consistent, relevant traffic and leads from our social network presence. Explore new ways to engage and new social networks to reach our target buyers. Manage the setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports. Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. Requirements: BA, Marketing, Business degree with equivalent work experience. Active and well-rounded personal presence on social media, with a command of each network and their best practices. Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. Proficiency in HubSpot’s Social Inbox or equivalent to segment Twitter followers by lifecycle stage and engage accordingly. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations. In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola. Experience handling marketing budgets and forecasting/reporting results. Bonus experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging. This job originally appeared on RecruitIreland.com.
164 days ago