Digital Marketing Specialist

The Blarney Group

Blarney, Cork

Blarney.com is looking for a talented Digital Marketing Specialist to join our team of people who truly love digital, are results focused, and have a passionate interest in the Blarney Woollen Mills brand. The role entails managing and merchandising a catalogue of products and making appropriate content. This will be achieved through search, social, email and Online PR. The ideal candidate will be degree educated and have1 - 2 years experience in a similiar role. Responsibilities Online catalogue setup & management. Onsite merchandising working closely with the merchandising and buying teams to ensure ecommerce product requirements are met. Analyse data across website performance, campaign performance and data interpretation to identify trends and growth opportunities. Drive improvements to the customer experience through analysis of key metrics and data. Manage all on-site content including product content and product photography to drive increased site retention and conversion. Ideal Candidate Experience marketing and promoting through social media both paid and unpaid strategies. Strong communication skills. Broad knowledge on promoting websites in Google search organically with SEO and through Paid Search with Google AdWords. Reporting on digital strategy using Analytics tools including Google Analytics. Relevant internet/online, as well as back end systems experience, including experience with CMS and online tools. Please forward your cv to Ronan Quinlan email : rquinlan@blarney.com. This job originally appeared on RecruitIreland.com.

2233 days ago