Chief Marketing Officer

Sigmar Recruitment

Cork

Sigmar Recruitment have an exceptionally rare and exciting opportunity for an experienced Chief Marketing Officer to work with our innovative and forward-thinking client in Cork City. This is a permanent role offering an excellent package as well as the opportunity to be part of a truly unique culture. The successful candidate will be responsible for delivering a market strategy and managing performance across the business. You will lead a team of approximately 15 staff with 6 direct reports. Our ideal candidate will have a genuine passion for leadership, in-depth knowledge of the online gambling industry, ability to anticipate and understand customer needs and extensive experience designing high impact campaigns. Core Duties & Responsibilities: Define specific objectives to support the development of an effective and profitable marketing strategy for the business. Conduct extensive client, competitor and market analysis ensuring to identify opportunities for optimisation. Create a cohesive strategy for PR, Media, buying partnerships to maximise brand awareness. Conduct in-depth customer analysis in order to understand which areas are driving growth ensuring to tailor product strategies based on your findings. Ensure there is consistency between marketing assets and positioning/brand guidelines. Effectively manage a multi-million euro marketing budget, ensuring profitable growth is sustained and marketing strategies align with business objectives. Work closely with key departments/ stakeholders to ensure the marketing strategy is understood and aligned across the business. You will take a crucial role in the organisation and prioritisation of marketing resources to achieve marketing objectives. Create, develop and execute a marketing infrastructure that will allow for objectives to be met. Continuously benchmark current marketing practices against industry best practice ensuring to outline areas of improvement through gap analysis. Deliver insightful reports and analysis to support the team communicating performance metrics and indicators across the wider business. Collaborate strategically and effectively with other market leaders to support marketing and business needs. Candidate Specification: Minimum of 10 years marketing experience (brand, media buying, PR, online marketing, campaign ideation. In-depth knowledge and proven experience working in the online gambling industry. Exceptionally creative with a flair for developing impactful and memorable campaigns. Ability to influence, strategise, and deliver results within budget. Customer centric approach. Unparalleled commercial and analytical skills. Outstanding leadership skills. Excellent stakeholder management skills. If this sounds like the role for you, call Rebecca on 021-4847137 for a confidential chat or send your CV direct to rlynch@sigmar.ie, TODAY ! This job originally appeared on RecruitIreland.com.

2121 days ago