Head Of Marketing And Communications - Top Cork Hotel
Richard Lynch Consulting.
We are current recruiting experienced Head of Marketing & Communications for a prominent Hotel in Cork. SCOPE OF THE JOB & REMIT: Responsible for the development and implementation of the marketing and public relations strategy for the Hotel alongside the co-ordination and management of all marketing campaigns, events, and sponsorships with a deep understanding of the needs and attitudes of our current and future target customer personas. A keen awareness of the factors that influence the hotel and our industry to form part of the overall strategy. To support the development and implementation of clear marketing campaigns both online and offline strategies to achieve KPI sales for the business. To oversee and monitor all online and digital content in association with the DMM. Understanding of display, PPC and other paid advertising channels and new opportunities for the hotel as we transition into the High-end international Leisure market. The role of the Digital Marketing Manager will report directly into the Head of Marketing & Communications. THE CANDIDATE FOR THE POSITION WILL HAVE: A marketing qualification and a minimum of 4 years’ experience in a similar 4/5* luxury Hotel / Hospitality management role. UK, European or International hospitality marketing experience is preferred. Proven track record of strong organisational skills, attention to detail and ability to prioritize tasks and focus on what is required to meet deadlines. Experience with web management, CMS, e-commerce, and public relations. Willingness to assist a team environment and adapt to challenges to achieve objectives at hand. Understand financials, KPI’s and the budget processes. Knowledge of the international high end hotel marketplace and it’s marketing. SKILL SET PREFERRED: Extensive knowledge of marketing strategies, channels, and branding. Proven experience in identifying target audiences and in creatively devising and leading across channel marketing campaigns that engage, educate, and motivate. A sense of aesthetics and a love for great copy and communication. Up to date with the latest trends and best practices in online marketing and measurement. Strong leadership, communication, and collaboration abilities. Current legal status to work and reside in Republic of Ireland is required. KNOWLEDGE OF: Google Analytics | SEO | PPC | Adobe | Canva | Social Media | Hootsuite | Dropbox | Microsoft office programs | Booking engine CMS and PMS (Bookassist preferably) |WordPress | Revinate | You must have current legal status to live and work in Ireland to apply for this role. A Work Permit is not available. Role is actively recruiting with on-site interviews in Cork. For further details and comprehensive Job Description please send current Resume in MS Word Format to Richard for confidential discussion or call Richard at 086-8333677 .
10 days ago